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Public Relations : Strategies and Tactics

ISBN: 9780205491681 | 0205491685
Edition: 9th
Format: Hardcover
Publisher: Allyn & Bacon
Pub. Date: 1/1/2009

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Designed to give your students the extra support they need to succeed in your classroom, our Study Edition of Wilcox's Public Relations: Strategies and Tacticsoffers perforated chapter practice tests at the end of the textbook, an optional Practice Test Solutions Manual with access to professional tutoring, and an Instructor's Testing Manual with solutions to the practice tests and ready-made midterm and final exams. The role of public relations, ethics, public relations departments and firms, research in public relations, program planning, communication in public relations, public opinion and persuasion, new technologies in public relations, public relations and the law, corporations, politics and government, international public relations, nonprofit organizations, and the written, spoken, and visual tactics of public relations. Introductory public relations.

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