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Public Relations : Strategies and Tactics

ISBN: 9780673993090 | 0673993094
Edition: 4th
Format: Hardcover
Publisher: HarperCollins Publishers
Pub. Date: 1/1/1995

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Using real-life case studies, Public Relations: Strategies & Tactics helps students better understand the basic concepts, strategies and tactics practiced in public relations today. The role, process, application of, and strategy and tactics behind public relations practices today. Introductory public relations.

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