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|School Public Relations: A New Agenda|
|Changes in Society and Schools|
|Public Opinions and Political Contexts|
|Legal and Ethical Aspects of Public Relations|
|Social Dimensions of Public Relations|
|Public Relations in a Communication Context|
|Programming in Public Schools|
|Programming in Private and Nontraditional Public Schools|
|Collecting and Analyzing Decision-Oriented Data|
|Developing and Executing a Successful Funding Campaign|
|Responding to Crisis|
|Evaluating Public Relations Programs|
|Table of Contents provided by Publisher. All Rights Reserved.|