Public Relations: The Profession and the Practice
ISBN: 9780073378879 | 0073378879
Edition: 3rdFormat: Paperback
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Pub. Date: 11/18/2008
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Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text the cutting-edge choice for public relations courses. Accompanied by unique, free online video interviews of leaders in the public relations field, the text presents and explains in a personal, jargon-free style the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field.Critical changes in society and technology lend importance to the increasing emphasis in the managem... MORE
| The Profession | |
| The Nature of Public Relations | |
| The History of Public Relations | |
| A Theoretical Basis for Public Relations | |
| Law and Ethics | |
| The Process | |
| Research: Understanding Public Opinion | |
| Strategic Planning for Public Relations Effectiveness | |
| Action and Communication | |
| Evaluating Public Relations Effective... MORE | |
| The Publics | |
| Media Relations | |
| Employee Communication | |
| Community Relations | |
| Consumer Relations and Marketing | |
| Investor Relations | |
| The Practice | |
| Public Affairs: Relations with Government | |
| Public Relations in Nonprofit Organizations | |
| Corporate Public Relations | |
| Technological, Global, and Organizational Issues in Public Relations | |
| Writing A-1 | |
| Speechmaking by Dan Reines | |
| Table of Contents provided by Publisher. All Rights Reserved. |
