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Public Relations: The Profession and the Practice with DVD-ROM
Public Relations: The Profession and the Practice with DVD-ROM
- ISBN 13:
9780073289731
- ISBN 10:
0073289736
- Edition: 2nd
- Format: Paperback
- Copyright: 07/12/2006
- Publisher: McGraw-Hill Humanities/Social Sciences/Languages
- Newer Edition
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Summary
Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text the cutting-edge choice for public relations courses. Accompanied by a unique, free DVD with video interviews of leaders in the public relations field, the text presents and explains in a personal, jargon-free style the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field.
