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Public Relations in Educational Organizations : Practice in an Age of Information and Reform
ISBN: 9780023662355 | 0023662352
Edition: 1stFormat: Hardcover
Publisher: Pearson College Div
Pub. Date: 1/1/1996
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The scope of educational relations is in the midst of a major reevaluation. In the 1950s and 1960s, public relations become a recognized part of the academic preparation of school administrators. But application of this discipline today is usually restricted to last minute campaigns to pass referenda or to gain public support for a particular project. Many, if not most, superintendents and principals approach communication passively.
| Public Relations in an Age of Information | p. 2 |
| Changing Social and Institutional Conditions | p. 23 |
| Public Relations Theory and Practice | p. 41 |
| What School Administrators Need to Understand | p. 58 |
| Public Relations and Technology | p. 73 |
| Legal and Ethical Aspects of Public Relations | p. 92 |
| Effective Programming at the Institutional Level | p. 118 |
| Effective Programming... MORE | p. 133 |
| Institutionalizing Public Relations through Interpersonal Communication: Listening, Nonverbal, and Conflict-Resolution Skills | p. 157 |
| Setting Goals and Developing Strategies | p. 188 |
| Working with the Media | p. 210 |
| Responding to Crisis | p. 226 |
| Collecting and Analyzing Decision-Oriented Data | p. 246 |
| Public Relations in a Funding Campaign | p. 276 |
| Evaluating Public Relations Programs | p. 296 |
| Practice in Public Elementary and Secondary Schools | p. 316 |
| Practice in Private Elementary and Secondary Schools | p. 341 |
| Table of Contents provided by Blackwell. All Rights Reserved. |
