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Directed primarily toward undergraduate and graduate investments students, this text also provides practical content to current and aspiring industry professionals.
1. Psychology and Finance
3. Pride and Regret
4. Risk Perceptions
5. Decision Frames
6. Mental Accounting
7. Forming Portfolios
8. Representativeness and Familiarity
9. Social Interaction and Investing
10. Emotion and Investment Decisions
12. Psychology in the Mortgage Crisis