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PROMO (with Marketing CourseMate with eBook Printed Access Card)

9781111826116

PROMO (with Marketing CourseMate with eBook Printed Access Card)

  • ISBN 13:

    9781111826116

  • ISBN 10:

    1111826110

  • Edition: 1st
  • Format: Paperback
  • Copyright: 03/21/2011
  • Publisher: South-Western College Pub
  • Newer Edition
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Summary

Created through a "student-tested, faculty-approved" review process with students and faculty, PROMO is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. PROMO is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces.

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