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The Product Manager's Survival Guide: Everything You Need to Know to Succeed as a Product Manager

ISBN: 9780071805469 | 007180546X
Edition: 1st
Format: Hardcover
Publisher: McGraw-Hill Education
Pub. Date: 6/12/2013

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FORGE A POWERFUL STRATEGY TO BECOME A PRODUCT MANAGER WHO DELIVERS RESULTS

The world of business is moving at breakneck speed. More is being demanded of everyone--with fewer resources than ever. In no profession is this more apparent thanProduct Management.

Written by one of today's leading Product Managementthought-leaders, Steven Haines, The Product Manager's Survival Guide provides best practices, practical on-the-job advice, and a step-by-step blueprint for succeedingin Product Management. Whatever your level of experience--whether you're a novice product manager or seasoned ProductManagement leader--you’ll find everything you need to make consistent positive impacts on your business.

With this practical guide in your hands, you have the most powerful tool available for increasing your productivity quickly and dramatically--in a way that is noticeable and measurable.

The Product Manager's Survival Guide is conveniently organized into four sections:

  • I. Getting Your Bearings: Map out your plan to begin the journey to success
  • II. Learning the Product's Business: Go beyond features and functions to become the product expert, customer advocate, and domain expert
  • III. Getting Work Done: Synchronize and orchestrate the work of others to help everyone maintain focus on company goals
  • IV. Moving Forward: Round out your experience to take the next critical steps in your Product Managementcareer

The only way to excel as a product manager is to develop a strategy for the long run. Start formulating one now and you will be well ahead of your competition--internally and externally. The Product Manager's Survival Guide gives you the tools and insight you need to start putting the pieces in place now--so you cansucceed well into the future.



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