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Process to Profits : Strategic Planning for a Growing Business

ISBN: 9780324223873 | 0324223870
Edition: 1st
Format: Hardcover
Publisher: Cengage Learning
Pub. Date: 7/15/2005

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Illustrating how to bring order to the chaos of a growing business, Process to Profits applies the principles of strategy to growing businesses with systematic strategic analysis. Extremely practical, the book helps readers think for the long haul. It emphasizes strategy and implementation - and gives specific information on how to follow through. It helps readers create a strategic framework - complete with a realistic mission statement - as well as design and implement their strategies with an effective business plan. It covers all the bases of growing a business - marketing, financing, service, location, diversification - and it also spotlights the unique issues associated with restructuring.

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