Stair/Reynolds' PRINCIPLES OF INFORMATION SYSTEMS, 10E puts today's principles of information systems first, where they belong! This streamlined edition focuses on the core IS principles that are most important in business studies or careers. Readers gain the solid foundation to better understand the entire IS discipline and how to use IS concepts in business to further the emphasis organizations now place on innovation and speed. Readers examine the changing role of today's IS professional with the most current examples and IS references available. New detailed coverage of cloud computing and new updates of forecasting demonstrate issues reshaping IS today. The most recent research on virtual communities and work structures highlights how social networking sites assist virtual teams. PRINCIPLES OF INFORMATION SYSTEMS, 10E provides insights to help any reader function more efficiently and effectively as a worker, manager, decision maker, or organizational leader in business today.