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|Introduction to the Bussiness of Agriculture||p. 1|
|The Global Agri-Food System||p. 3|
|The Agribusiness Manager||p. 23|
|The Planing Function||p. 35|
|The Role of Marketing||p. 37|
|Marketing Management||p. 53|
|Understanding Consumer Demand||p. 67|
|Staying Competitive||p. 81|