Pricing Strategy Setting Price Levels, Managing Price Discounts and Establishing Price Structures
Pricing Strategy Setting Price Levels, Managing Price Discounts and Establishing Price Structures
- ISBN 13:
9780538480888
- ISBN 10:
0538480882
- Edition: 1st
- Format: Hardcover
- Copyright: 01/18/2011
- Publisher: Cengage Learning
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Summary
Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder's importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book's balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making.