Pricing Strategy : Setting Price Levels, Managing Price Discounts and Establishing Price Struct...
ISBN: 9780538480888 | 0538480882
Edition: 1stFormat: Hardcover
Publisher: Cengage Learning
Pub. Date: 1/18/2011
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Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder's importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book's balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making.
| Setting The Price | |
| Boundaries of a Good Price | |
| Profit's Sensitivity to Price | |
| Consumer Perception Driven Pricing | |
| Price to Value | |
| Psychological Influences to Price Sensitivity | |
| Managing Price Variances | |
| Price Segmentation | |
| Price Promotions | |
| Discount Management | |
| Establishing Price Stru... MORE | |
| Price Structures and Multipart Tariffs | |
| Add-ons and Accessories | |
| Versioning | |
| Bundling | |
| Subscriptions and Customer Lifetime Value | |
| Yield Management | |
| Pricing Strategy | |
| Competition and Pricing | |
| Product Life Cycle Pricing | |
| Pricing Decisions and the Law | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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