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Pricing Strategies : A Marketing Approach

ISBN: 9781412964746 | 1412964741
Format: Hardcover
Publisher: SAGE Publications, Inc
Pub. Date: 10/11/2011

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This book shows how pricing should be guided by the marketing concept, focusing on the needs and sensitivities of the customer. The book helps overcome the the mathematical anxieties of students with an intuitive approach to understanding basic pricing concepts, and presents mathematical techniques as simply more detailed specifications of these concepts.


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