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A Preface to Marketing Management

ISBN: 9780256202816 | 0256202818
Edition: 7th
Format: Paperback
Publisher: Irwin Professional Publishing
Pub. Date: 1/1/1997

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Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resources to build knowledge.

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