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Precision Marketing : Maximizing Revenue Through Relevance

ISBN: 9780749465353 | 0749465352
Format: Paperback
Publisher: Kogan Page Ltd
Pub. Date: 6/28/2012

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Marketers around the globe are recognizing that increasing customization and precision is critical to their commercial success. Rather than devoting marketing budgets to mass campaigns, precision marketers are mining customer data for predispositions to spend in order to target buyers in sophisticated and individual ways. Precision Marketingwill help break down the perspectives, capabilities and skills necessary to deliver more powerful marketing results. Drawing on case studies from companies such as Fiat, Amazon, Tesco and ING, Precision Marketingshows how today's leading performers are beginning to recognize, identify and capitalize on many of the concepts of precision marketing to set themselves apart and reach a whole new level of growth.


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