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Summary Table of Contents Author Biography

Lisa Cartwright is Professor of Communication and Science Studies at the University of California at San Diego. Marita Sturken is Professor of Media, Culture, and Communication at New York University.

Visual culture is central to how we communicate. Our lives are dominated by images and by visual technologies that allow for the local and global circulation of ideas, information, and politics. In this increasingly visual world, how can we best decipher and understand the many ways that our everyday lives are organiz... MOREed around looking practices and the many images we encounter each day? Now in a new edition, Practices of Looking: An Introduction to Visual Culture provides acomprehensive and engaging overview of how we understand a wide array of visual media and how we use images to express ourselves, to communicate, to play, and to learn. Marita Sturken and Lisa Cartwright--two leading scholars in the emergent and dynamic field of visual culture and communication--examine thediverse range of approaches to visual analysis and lead students through key theories and concepts. Using clear, accessible language, vivid examples, and more than 250 full-color illustrations, the authors both explain and apply theory as they discuss how we see paintings, prints, photographs, film, television, video, advertisements, the news, the Internet, digital media, and visualization techniques in medicine and science. This truly interdisciplinary text bridges art history, film, media, and cultural studies to investigate how images carry meaning within and between different culturalarenas in everyday life, from art and commerce to science and the law. Sturken and Cartwright analyze images in relation to a wide spectrum of cultural and representational issues (desire, power, the gaze, bodies, sexuality, and ethnicity) and methodologies (semiotics, Marxism, psychoanalysis,feminism, and postcolonial theory). Thoroughly updated to incorporate cutting-edge theoretical research, the second edition examines the following new topics: the surge of new media technologies; the impact of globalization on the flow of information and media form and content; and how nationalism and security concerns have changed our looking practices in the aftermath of 9/11. Challenging yet accessible, Practices of Looking is ideal for courses across a range of disciplines, including media and film studies,communications, art history, and photography. Beautifully designed and now in a larger format and in full color throughout, Practices of Looking is an invaluable guide to understanding the complexities, contradictions, and pleasures of the visual world.

"Practices of Looking: An Introduction to Visual Culture provides a comprehensive and engaging overview of how we understand a wide array of visual media and how we use images to express ourselves, to communicate, to play, and to learn. Marita Sturken and Lisa Cartwright - two leading scholars in the emergent and dynamic field of visual culture and communication - examine the diverse range of approaches to visual analysis and lead students through key theories and concepts." "Thoroughly updated to incorporate cutting-edge theoretical research, the second edition examines the following new topics: the surge of new media technologies; the impact of globalization on the flow of information and media form and content; and how nationalism and security concerns have changed our looking practices in the aftermath of 9/11. Challenging yet accessible, Practices of Looking is ideal for courses across a range of disciplines, including media and film studies, communications, art history, and photography."--BOOK JACKET.

... MORE

Introduction
Practices of Looking: Images, Power, and Politics
Representation
The Myth of Photographic Truth
Images and Ideology
How We Negotiate the Meaning of Images
The Value of Images
Image Icons
Viewers Make Meaning
Producers' Intended Meanings
Aesthetics and Taste
Reading Images as Ideological Subjects
Encoding and Decoding
Appropriation and Oppositional Readings
Re-appropriations and Counter-Bricolage
Spectatorship, Power, and Knowledge
Psychoanalysis and the Image Spectator
The Gaze
Changing Concepts of the Gaze
Discourse, the Gaze, and the Other
Power/Knowledge and Panopticism
The Gaze and The Exotic
Reproduction and Visual Technologies
Realism and the History of Perspective
Realism and Visual Technologies
The Reproduction of Images
Reproduced Images as Politics
Visual Technologies and Phenomenology
The Digital Image
Virtual Space and Interactive Images
The Mass Media and the Public Sphere
Critiques of the Mass Media
The Mass Media and Democratic Potential
Television and the Question of Sponsorship
Media and the Public Sphere
New Media Cultures
Consumer Culture and the Manufacturing of Desire
Consumer Society
Commodity Culture and Commodity Fetishism
Addressing the Consumer
Images and Text
Envy, Desire, and Glamour
Belonging and Difference
Bricolage and Counter-Bricolage
The Brand
Anti-ad Practices
Postmodernism and Popular Culture
Modernism
Postmodernism
Reflexivity
The Copy, Pastiche, and Institutional Critique
Popular Culture: Parody and Reflexivity
Addressing the Postmodern Consumer
Scientific Looking, Looking at Science
Images as Evidence
Scientific Looking
Images in Biomedicine: Sonograms and Fetal Personhood
Scientific Images as Advocacy and Politics
Vision and Truth
Genetics and the Digital Body
Popular Science
The Global Flow of Visual Culture
Television Flow: From the Local to the Global
The Critique of Cultural Imperialism
Markets of the Third World
Alternative Circulations: Hybrid and Diasporic Images
The Internet: Global Village or Multinational Corporate Marketplace?
The World Wide Web as Private and Public Sphere
The Challenge of the Internet to Privacy, Censorship, and Free Speech
The Place of the Visual in the New Millennium
Glossary
Index
Each chapter ends with Notes and Further Readings
Table of Contents provided by Publisher. All Rights Reserved.

Marita Sturken is Professor of Media, Culture, and Communication at New York University.
Lisa Cartwright is Professor of Communication and Science Studies at the University of California at San Diego.

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