This text offers clear, concise, and practical real world treatment of financial management with the assumption that students have little prior knowledge of financial concepts. Written by a former CFO, this book includes cross-functional coverage of the agendas and biases decision makers across the firm may bring to a financial proposal. Advanced math is eliminated from the theory sections and everyday math is geared towards the ability of the typical business student. Numerous worked-out examples and graphical and intuitive presentations support quantitative material.