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The Pr Styleguide With Infotrac: Formats for Public Relations Practice

ISBN: 9780534570361 | 0534570364
Edition: 1st
Format: Paperback
Publisher: Wadsworth Publishing
Pub. Date: 7/23/2003

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SummaryTable of Contents
The "Public Relations Style Guide" breaks ground as the first reference manual of its kinds for PR majors. This concise and student-friendly handbook serves as a complete style guide and reference tool for PR students and practitioners. This guide will assist students in presenting messages that display great form and style. The "Public Relations Style Guide" addresses the most widely used and accepted practices in developing PR pieces by providing many visual examples and a breakdown of the goals for each piece.
1... MORE
Prefacexv
Annual Reports
1(9)
What Are They?
1(1)
W... MORE
2(1)
What Do They Do?
3(1)
How Do They Help?
4(1)
What Are the Pitfalls?
4(1)
How Should They Look?
5(3)
Style Notes
5(1)
Format
5(3)
Where Should They Go?
8(1)
Did They Work?
9(1)
Audio News Releases
10(11)
What Are They?
10(1)
Who Gets Them?
10(1)
What Do They Do?
11(1)
How Do They Help?
11(1)
What Are the Pitfalls?
12(1)
How Should They Look?
12(3)
Style Notes
12(1)
Process and Format
13(2)
Where Should They Go?
15(1)
Did They Work?
15(2)
Example Gallery
17(4)
Brochures
21(16)
What Are They?
21(1)
Who Gets Them?
22(1)
What Do They Do?
22(1)
How Do They Help?
23(1)
What Are the Pitfalls?
24(1)
How Should They Look?
24(6)
Style Notes
24(1)
Process and Format
25(5)
Where Should They Go?
30(1)
Did They Work?
30(1)
Example Gallery
31(6)
Communication Audits
37(8)
What Are They?
37(1)
Who Gets Them?
38(1)
What Do They Do?
38(3)
How Do They Help?
41(1)
What Are the Pitfalls?
41(1)
How Should They Look?
41(2)
Style Notes
41(1)
Format
42(1)
Where Should They Go?
43(1)
Did They Work?
44(1)
Direct Mail Campaigns
45(13)
What Are They?
45(1)
Who Gets Them?
46(1)
What Do They Do?
46(1)
How Do They Help?
47(1)
What Are the Pitfalls?
48(1)
How Should They Look?
48(2)
Process
48(1)
Format
49(1)
Where Should They Go?
50(1)
Did They Work?
51(1)
Example Gallery
52(6)
Media Kits
58(34)
What Are They?
58(1)
Who Gets Them?
59(1)
What Do They Do?
59(1)
How Do They Help?
60(1)
What Are the Pitfalls?
61(1)
How Should They Look?
62(6)
Style Notes
62(1)
Process
63(1)
Format
63(5)
Where Should They Go?
68(1)
Did They Work?
69(2)
Example Gallery
71(21)
Media Lists
92(8)
What Are They?
92(1)
Who Gets Them?
93(1)
What Do They Do?
93(1)
How Do They Help?
94(1)
What Are the Pitfalls?
94(1)
How Should They Look?
95(2)
Process and Format
95(1)
Organization
96(1)
Where Should They Go?
97(1)
Did They Work?
97(2)
Example Gallery
99(1)
Media Tours
100(6)
What Are They?
100(1)
What Do They Do?
101(1)
How Do They Help?
102(1)
What Are the Pitfalls?
102(1)
How Should They Look?
103(2)
Process and Format
103(2)
Did They Work?
105(1)
Newsletters
106(18)
What Are They?
106(2)
What Do They Do?
108(1)
How Do They Help?
109(1)
What Are the Pitfalls?
109(1)
What Should They Look Like?
109(5)
Style Notes
109(1)
Format
110(2)
Heads
112(1)
Design Elements
113(1)
Where Should They Go?
114(1)
Did They Work?
115(1)
Example Gallery
116(8)
News Releases
124(13)
What Are They?
124(2)
Who Gets Them?
126(1)
What Do They Do?
126(3)
How Do They Help?
129(1)
What Are the Pitfalls?
129(2)
How Should They Look?
131(2)
Style Notes
131(1)
Format
132(1)
Where Should They Go?
133(1)
Did They Work?
133(2)
Example Gallery
135(2)
Opinion-Editorials
137(5)
What Are They?
137(1)
What Do They Do?
138(1)
How Do They Help?
138(1)
What Are the Pitfalls?
139(1)
How Should They Look?
140(1)
Style Notes
140(1)
Format
140(1)
Where Should They Go?
141(1)
Did They Work?
141(1)
Public Service Advertisements and Announcements
142(15)
What Are They?
142(1)
Who Gets Them?
143(1)
What Do They Do?
143(1)
How Do They Help?
144(1)
What Are the Pitfalls?
144(1)
How Should They Look?
144(4)
Style Notes
144(1)
Format
145(3)
Where Should They Go?
148(1)
Did They Work?
149(1)
Example Gallery
150(7)
Speeches
157(9)
What Are They?
157(1)
Who Gets Them?
157(1)
What Do They Do?
158(1)
Informative Speeches
158(1)
Persuasive Speeches
158(1)
Special-Occasion Speeches
159(1)
How Do They Help?
159(1)
What Are the Pitfalls?
159(1)
How Should They Look?
160(2)
Style Notes
160(1)
Format
161(1)
Where Should They Go?
162(1)
Did They Work?
162(2)
Example Gallery
164(2)
Video News Releases and Electronic Press Kits
166(18)
What Are They?
166(1)
Who Gets Them?
167(1)
What Do They Do?
168(1)
How Do They Help?
169(1)
What Are the Pitfalls?
169(1)
How Should They Look?
170(3)
Style Notes
170(1)
Process and Format
170(3)
Where Should They Go?
173(1)
Did They Work?
174(1)
Example Gallery
175(9)
Web Pages
184(13)
What Are They?
184(1)
Who Gets Them?
185(1)
What Do They Do?
185(1)
How Do They Help?
186(1)
What Are the Pitfalls?
187(1)
How Should They Look?
187(3)
Style Notes
187(2)
Format
189(1)
Where Should They Go?
190(1)
Did They Work?
190(2)
Example Gallery
192(5)
APPENDIX A Public Communications Toolbox
197(16)
Billing
197(1)
Boilerplate Language
198(1)
Email
199(1)
Employee Publications
200(1)
Media Advisories/Media Alerts
201(1)
Media Clippings
202(1)
Memoranda
202(1)
Mission Statements
203(1)
News Conferences
204(2)
Pitch Letters
206(1)
Proposals
206(2)
Videoconferencing
208O(1)
Example Gallery
209(4)
APPENDIX B Organization Profiles
213(6)
Each One Teach One
213(3)
City of Emerald Heights
216(1)
Formative Enterprises, Inc.
217(2)
Glossary219(4)
Sources223(6)
Index229

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