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The Pr Styleguide With Infotrac: Formats for Public Relations Practice

ISBN: 9780534570361 | 0534570364
Edition: 1st
Format: Paperback
Publisher: Wadsworth Publishing
Pub. Date: 7/23/2003

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1. Introduction. 2. Annual Reports. 3. Audio News Release. 4. Brochures. 5. Communication Audits. 6. Direct Mail. 7. Media Kits. 8. Media Lists. 9. Media Tours. 10. Newsletters. 11. News Releases. 12. Opinion-Editorials (Op-Eds). 13. Public Service Announcements (PSAs). 14. Speeches. 15. Video News Releases (VNRs). 16. Web Pages. 17. Toolbox. A) Billing B) Email C) Employee Publications D) Media Clipping E) Memoranda F) Mission Statements G) News Conferences H) Pitch Letters I) Proposals J) Videoconferencing. Appendix A: Organization Profiles for Examples 1. Each One Teach One 2. Formative Enterprises, Inc. 3. City of Emerald Heights.

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