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The PR StyleGuide Formats for Public Relations Practice (with InfoTrac)

ISBN: 9780534570361 | 0534570364
Edition: 1st
Format: Spiral Bound
Publisher: Wadsworth Publishing
Pub. Date: 7/23/2003

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1. Introduction. 2. Annual Reports. 3. Audio News Release. 4. Brochures. 5. Communication Audits. 6. Direct Mail. 7. Media Kits. 8. Media Lists. 9. Media Tours. 10. Newsletters. 11. News Releases. 12. Opinion-Editorials (Op-Eds). 13. Public Service Announcements (PSAs). 14. Speeches. 15. Video News Releases (VNRs). 16. Web Pages. 17. Toolbox. A) Billing B) Email C) Employee Publications D) Media Clipping E) Memoranda F) Mission Statements G) News Conferences H) Pitch Letters I) Proposals J) Videoconferencing. Appendix A: Organization Profiles for Examples 1. Each One Teach One 2. Formative Enterprises, Inc. 3. City of Emerald Heights.

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