Political Marketing : Theory and Concepts
ISBN: 9780857025807 | 0857025805
Format: HardcoverPublisher: Sage Pubns
Pub. Date: 6/30/2013
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Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this often complex and theoretically advanced topic is c... MORE
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