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Political Campaign Communication Inside and Out

ISBN: 9780205006090 | 0205006094
Edition: 2nd
Format: Paperback
Publisher: Pearson
Pub. Date: 2/21/2012

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Updated in its 2nd edition Political Campaign Communicationexamines the ins and outs of political campaigning through the eyes of both an academic and a political consultant.Unlike many texts in this field, Political Campaign Communicationtakes a broad view of political campaigning, discussing theories and principles, along with topics such as political socialization, the role of money, ethics, and critical events.


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