Planning and Managing Public Relations Campaigns
Planning and Managing Public Relations Campaigns
- ISBN 13:
9780749451080
- ISBN 10:
0749451084
- Edition: 3rd
- Format: Paperback
- Copyright: 07/28/2010
- Publisher: Kogan Page Ltd
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Summary
Getting a public relations campaign or program off the ground can seem an overwhelming task. This updated edition ofPlanning and Managing Public Relations Campaignsdescribes how to initiate and manage a program to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including: the public relations function, starting the planning process, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review.