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Planning and Managing Public Relations Campaigns

ISBN: 9780749451080 | 0749451084
Edition: 3rd
Format: Paperback
Publisher: Kogan Page Ltd
Pub. Date: 7/28/2010

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Getting a public relations campaign or program off the ground can seem an overwhelming task. This updated edition ofPlanning and Managing Public Relations Campaignsdescribes how to initiate and manage a program to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including: the public relations function, starting the planning process, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review.

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