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| Health Education, Health Promotion, Health Educators, and Program Planning | p. 1 |
| Models for Health Promotion Programming | p. 11 |
| Starting the Planning Process | p. 27 |
| Assessing Needs | p. 37 |
| Statement of Purpose, Program Goals, and Objectives | p. 53 |
| Theories and Models Commonly Used for Health Promotion Interventions | p. 67 |
| Interventions | p. 87 |
| Community Organization | ... MOREp. 121 |
| Identification and Allocation of Resources | p. 135 |
| Marketing: Getting and Keeping People Involved in a Program | p. 151 |
| Implementation: Strategies and Associated Concerns | p. 175 |
| Evaluation: An Overview | p. 191 |
| Evaluation Models | p. 201 |
| Evaluation Design | p. 211 |
| Data Collection | p. 225 |
| Data Analysis and Reporting | p. 241 |
| Appendixes | p. 253 |
| References | p. 299 |
| Name Index | p. 310 |
| Subject Index | p. 313 |
| Table of Contents provided by Blackwell. All Rights Reserved. |