FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$59.00

Sorry, this item is currently unavailable.

Planning, Implementing, and Evaluating Health Promotion Programs: A Primer

ISBN: 9780205200696 | 0205200699
Edition: 2nd
Format: Paperback
Publisher: Pearson College Div
Pub. Date: 7/1/1996

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
SummaryTable of Contents
This comprehensive book provides all of the background and application information needed to plan, implement, and evaluate health promotion programs in a variety of settings. Written in a step-by-step approach, this unique book offers readers both theoretical and practical information, including concepts covered in the examination for Certified Health Education Specialists (CHES).
Prefaceix
1 Health Education, Health Promotion, Health Educators, and Program Development
1(9)
Health Education and Health Promotion
2... MORE
Health Educators
3(3)
Assumptions of Health Promotion
6(1)
Program Development
7(1)
Summary
8(1)
Questions
9(1)
Activities
9(1)
PART I Planning a Health Promotion Program10(147)
2 Models for Health Education and Health Promotion Programming
10(15)
PRECEDE-PROCEED
11(4)
The Nine Phases of PRECEDE-PROCEED
12(3)
Expert Methods for Planning and Organization within Everyone's Power (EMPOWER)
15(1)
Model for Health Education Planning (MHEP)
15(2)
Comprehensive Health Education Model (CHEM)
17(3)
Model for Health Education Planning and Resource Development (MHEPRD)
20(2)
Generic Health/Fitness Delivery System (GHFDS)
22(1)
Summary
22(1)
Questions
23(1)
Activities
24(1)
3 Starting the Planning Process
25(13)
Gaining Support of Decision Makers and Executives
26(3)
Creating a Rationale
29(1)
Identifying a Planning Committee
30(2)
Parameters for Planning
32(1)
Summary
33(1)
Questions
33(1)
Activities
34(4)
4 Assessing Needs
38(20)
What Is a Needs Assessment?
39(1)
Acquiring Needs Assessment Data
40(11)
Sources of Primary Needs Assessment Data
41(5)
Sources of Secondary Needs Assessment Data
46(5)
Conducting a Needs Assessment
51(4)
Step 1: Determining the Present State of Health of the Target Population
51(1)
Step 2: Analyzing the Data Collected
52(1)
Step 3: Prioritizing the Identified Needs
52(3)
Step 4: Validating the Prioritized Needs
55(1)
Assessment Protocol for Excellence in Public Health (APEX/PH)
55(1)
Summary
56(1)
Questions
56(1)
Activities
57(1)
5 Measurement, Measures, and Data Collection
58(23)
Levels of Measurement
60(1)
Types of Measurement
60(1)
Methods of Data Collection
61(11)
Self-Report
61(8)
Direct Observation
69(1)
Existing Records
70(1)
Meetings
70(2)
Quality of Data Collection
72(2)
Reliability
72(1)
Validity
73(1)
Sampling
74(4)
Probability Sample
75(1)
Nonprobability Sample
76(1)
Sample Size
77(1)
Pilot Test
78(1)
Summary
79(1)
Questions
79(1)
Activities
79(2)
6 Mission Statement, Goals, and Objectives
81(15)
Mission Statement
82(1)
Program Goals
82(2)
Objectives
84(5)
Different Levels of Objectives
84(2)
Developing Objectives
86(1)
Criteria for Developing Objectives
86(1)
Elements of an Objective
87(2)
Goals and Objectives for the Nation
89(4)
Documents Related to Healthy People 2000
93(1)
Summary
94(1)
Questions
94(1)
Activities
94(2)
7 Theories and Models Commonly Used for Health Promotion Interventions
96(33)
Behavioral Change Theories
98(12)
Stimulus Response (SR) Theory
98(3)
Social Cognitive Theory (SCT)
101(3)
Theory of Reasoned Action (TRA)
104(1)
Theory of Planned Behavior (TPB)
105(2)
Theory of Freeing (TF)
107(2)
Problem-Behavior Theory (PBT)
109(1)
Combination Health Behavior Models
110(5)
Health Belief Model (HBM)
110(1)
The Transtheoretical Model or Stages of Change
111(4)
Cognitive-Behavioral Model of the Relapse Process
115(1)
Applying Theory to Practice
116(10)
Barriers to Applying Theory
116(3)
Suggestions for Applying Theory to Practice
119(1)
An Example of Applying Theory to Practice
120(6)
Summary
126(1)
Questions
127(1)
Activities
128(1)
8 Interventions
129(28)
Macro versus Micro Interventions
131(1)
Selecting Appropriate Intervention Activities
132(3)
Types of Intervention Activities
135(15)
Educational Activities
135(1)
Behavior Modification Activities
135(3)
Environmental Change Activities
138(1)
Regulatory Activities
138(3)
Community Advocacy Activities
141(1)
Organizational Culture Activities
141(2)
Communication Activities
143(3)
Economic and Other Incentives
146(2)
Health Status Evaluation Activities
148(1)
Social Intervention Activities
149(1)
Designing Health Promotion Interventions
150(5)
Criteria and Guidelines for Developing a Health Promotion Intervention
151(1)
Ethics and Health Promotion Interventions
152(1)
A Model for Designing Interventions
153(2)
Summary
155(1)
Questions
155(1)
Activities
156(1)
PART II Implementing a Health Promotion Program157(65)
9 Community Organization
157(13)
Community Organization and Its Assumptions
158(2)
The Process of Community Organization
160(7)
Recognizing the Problem
162(1)
Gaining Entry into the Community
162(1)
Organizing the People
163(2)
Identifying the Specific Problem
165(1)
Determining Priorities and Setting Goals
166(1)
Arriving at a Solution and Selecting Intervention Activities
166(1)
Final Steps in the Community Organization Process
167(1)
Planned Approach to Community Health (PATCH)
167(1)
Summary
168(1)
Questions
168(1)
Activities
168(2)
10 Identification and Allocation of Resources
170(14)
Personnel
171(2)
Curricula and Other Instructional Resources
173(3)
Space
176(1)
Equipment and Supplies
176(1)
Financial Resources
176(5)
Participant Fee
177(1)
Third-Party Support
177(1)
Cost Sharing
178(1)
Organizational Sponsorship
178(1)
Grants and Gifts
178(1)
A Combination of Sources
179(1)
Preparing a Budget
180(1)
Summary
181(1)
Questions
182(1)
Activities
182(2)
11 Marketing: Getting and Keeping People Involved in a Program
184(24)
Market and Marketing
185(1)
Marketing and the Diffusion Theory
186(3)
The Marketing Process and Health Promotion Programs
189(16)
Using Marketing Research to Determine Needs and Desires
191(1)
Developing a Product That Satisfies the Needs and Desires of the Clients
191(3)
Developing Informative and Persuasive Communication Flows and Ensuring That the Product Is Provided in an Appropriate Manner
194(5)
Keeping the Clients Satisfied and Loyal
199(6)
Final Comment on Marketing
205(1)
Summary
205(1)
Questions
205(1)
Activities
205(3)
12 Implementation: Strategies and Associated Concerns
208(14)
Strategies for Implementation
209(6)
First Implementation Model
209(2)
Second Implementation Model (Borg and Gall)
211(2)
First Day of Implementation
213(1)
Dealing with Problems
213(2)
Reporting and Documenting
215(1)
Implementation Timetable
215(1)
Concerns Associated with Planning
215(5)
Legal Concerns
215(2)
Medical Concerns
217(1)
Program Safety
217(1)
Program Registration and Fee Collection
218(1)
Procedures for Recordkeeping
218(1)
Program Logistics
218(1)
Moral and Ethical Concerns
218(2)
Procedural Manual and / or Participant's Manual
220(1)
Training for Facilitators
220(1)
Summary
220(1)
Questions
220(1)
Activities
221(1)
PART III Evaluating a Health Promotion Program222(43)
13 Evaluation: An Overview
222(10)
Basic Terminology
224(1)
Purpose for Evaluation
225(1)
The Process for Evaluation
226(2)
Practical Problems in Evaluation
228(1)
Evaluation in the Program-Planning Stages
228(1)
Who Will Conduct the Evaluation?
229(1)
Evaluation Results
230(1)
Summary
230(1)
Questions
231(1)
Activities
231(1)
14 Evaluation Models and Designs
232(18)
Evaluation Models/Approaches
233(6)
Systems Analysis Model
234(2)
Behavioral Objectives/Goal-Attainment/Goal-Based Model
236(2)
Decision-Making Model
238(1)
Goal-Free Model
238(1)
Selecting an Evaluation Design
239(2)
Experimental and Control Groups
241(1)
Evaluation Designs
242(3)
Internal Validity
245(2)
External Validity
247(1)
Summary
248(1)
Questions
248(1)
Activities
249(1)
15 Data Analysis and Reporting
250(15)
Organization of Data
252(1)
Types of Analyses
252(6)
Univariate Data Analyses
253(2)
Bivariate Data Analyses
255(1)
Multivariate Data Analyses
256(1)
Applications of Data Analysis
256(2)
Interpreting the Results
258(1)
Evaluation Reporting
259(2)
Designing the Written Report
259(2)
Presenting Data
261(1)
How and When to Present the Report
261(1)
Increasing Utilization of the Results
261(2)
Summary
263(1)
Questions
263(1)
Activities
264(1)
Appendixes265(38)
Appendix A Model Alcohol Policy266(2)
Appendix B McSmeltzer Corporation Smoking Policy268(1)
Appendix C Model Ordinance Eliminating Smoking in Workplaces and Enclosed Public Places (100% Smokefree)269(4)
Appendix D Examples of PSAs from the Indiana State Department of Health273(3)
Appendix E Code of Practice for Smoking Cessation Programs276(2)
Appendix F How to Select the Right Vendor for Your Company's Health Promotion Program278(5)
Appendix G Selected Organizations / Agencies Offering Free or Inexpensive Health Promotion Materials283(3)
Appendix H Selected List of "Canned" Health Education Programs286(2)
Appendix I Health Behavior Contract288(1)
Appendix J Example of an Informed Consent Form for a Cholesterol Screening Program289(1)
Appendix K Sample Medical Clearance Form290(1)
Appendix L Code of Ethics for Health Educators291(3)
Appendix M Cost-Benefit and Cost-Effectiveness as a Part of the Evaluation of Health Promotion Programs294(9)
References303(12)
Name Index315(2)
Subject Index317

Related Products


  • Outlines & Highlights for Planning, Implementing, and Evaluating Health Promotion Programs
    Outlines & Highlights for Plan...
  • Outlines and Highlights for Planning, Implementing, and Evaluating Health Promotion Programs by James F Mckenzie
    Outlines and Highlights for Pl...
  • Planning, Implementing, and Evaluating Health Promotion Programs : A Primer
    Planning, Implementing, and Ev...
  • Planning, Implementing, and Evaluating Health Promotion Programs : A Primer
    Planning, Implementing, and Ev...
  • Planning, Implementing, and Evaluating Health Promotion Programs : A Primer
    Planning, Implementing, and Ev...
  • Planning, Implementing, and Evaluating Health Promotion Programs : A Primer
    Planning, Implementing, and Ev...


Please wait while this item is added to your cart...