Edward Swiderski is a marketing and technology leader with more than 12 years of experience increasing revenue and lowering costs for clients. He is a cofounder and managing partner of Kambio Group. Swiderski focuses on strategy and implementation to help customers embrace digital and social marketing and eliminate traditionally fixed technology costs. Outside of his professional career, he has also costarred on ABC’s Bachelor Pad, and ABC’s The Bachelorette, where he was selected as the final contestant.

1  Welcome to Pinterest    1

What Is Pinterest?    3

Why Pinterest?    4

The Pinterest Home Page    6

Navigation.    6

Search    6

Center Menus    6

Pins    7

A Pinterest Timeline    7

Pinterest Lingo    9

What Is a Pin?    10

Liking a Pin and Repinning a Pin    11

Followers    12

Setting Up Your Pinterest Account    13

Pinterest Timeline App    15

Installing the Pinner    16

What Is the Pinner?    16

How to Edit a Pin    18

How to Pin Facebook Photos from Facebook    18

Navigating the Pins    20

The Importance of Fresh Pins    21

All That Makes a Pin a Pin    21

Describing Your Pin    22

Twitter Compatibility with Pinterest    23

Tracking Your Pins    24

Pinterest Categories    24

What Are Boards?    25

Exploring Boards Using Search Bar    26

Demographics of Pinterest    27

2  Integrating Pinterest in Your Businesses     29

Creating a Business Page on Pinterest    30

Branding Your Pinterest Account    30

What Names Should I Group My Boards

with and Why?    31

Understanding Your Product and Demographics    33

What Should I Post for My Brand and Why?    35

Informative Infographics    38

Pinning Versus Repinning for Your Brand Boards    39

How Do I Place a Pinterest Button on My Website?    40

Tracing Your Pinterest Traffic    42

3  Pinpointing Your Target: Captivating Your Audience    45

The Image Theory    47

Images’ Effects on Purchasing    48

The Psychology of Images    49

Why Do I Need Great Images?    52

4  Pinpointing Your Industry    57

Understanding Your Brand    59

If Your Company Were a Car, What Would It Be?    59

If Your Company Were a Celebrity, Who Would It Be?    59

If Your Company Were an Animal, What Would It Be?    60

Marketing Your Brand    61

Defining Your Purpose    62

Defining Your Customer    64

Who Is Pinning What?    65

B2C Model    66

From the Field    67

B2B Model    72

Nonprofit Organizations    76

Where Do You Fall in Line?    78

Business Sectors    78

5  Winning by Pinning    81

Putting It to Practice    101

Eric Himel    101

Simple Truths    102

Better Whey of Life    103

Olympia Fields Dental Associates    104

SocialTechPop    104

6  Still Winning by Pinning    107

7  Relentless Reach: The Power Behind Your Pins    127

Perfecting Your Pins    128

Restrictions That Affect How You

Create Images    129

Flash and Pinterest    129

Image Size    130

Tagging Pins and Descriptions    130

Tracking Your Pins’ Progress    131

Email Marketing with Pinterest    134

Using Email to Announce Your Pinterest

Presence    135

Placing a “Pin This” Icon    136

Coordinating New Boards or Pins Around

Email Deployment    136

Pinterest in Print    136

8  Viralocity: How to Improve the Reach of Your Pins     139

Going Viral    140

Decoding the Equation    141

Infographics    142

Using Word of Mouth    144

9  Playing Well with Others: Pinterest and Other Social Media Platforms    167

Putting Pinterest at the Heart of Your Social Strategy    168

Integrating Social Media Platforms    169

Facebook    170

Twitter    171

LinkedIn    172

Reddit    172

YouTube/Vimeo    173

10  The Bright Pin: Standing Out on a Crowded Pinboard    175

SEO and Back Links    176

The Video Frontier    181

11  Pinterest Etiquette: Staying on Pinners’ Good Side    191

Following the Rules    192

Create a Descriptive Caption    192

Remember R-E-S-P-E-C-T    192

Cite Sources for Your Links    192

Report Spammers    193

Don’t Smother Your Audience    193

Avoid Pinning Addiction    193

The Legality of Pinterest    193

Pinterest’s Do’s and Don’ts    199

12  Pinning Your Future     201

Index     209

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