Persuasion : Social Influence and Compliance Gaining
Persuasion : Social Influence and Compliance Gaining
- ISBN 13:
9780205359523
- ISBN 10:
0205359523
- Edition: 2nd
- Format: Paperback
- Copyright: 01/01/2007
- Publisher: Allyn & Bacon
- Newer Edition
Rent
Sorry, this item is currently unavailable.
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Extend or Purchase Your Rental at Any Time
Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.
Summary
Persuasion, Social Influence, and Compliance Gaining looks at persuasion from a broad-based perspective, encompassing the full scope of persuasion found in everyday life. Linked to empirical research, this text takes students from persuasion theory to qualified conclusions about the operation of persuasion in real-world settings and examines persuasion from a social science perspective. Written in a highly accessible style, this text involves students by providing information and real-life examples with which they can easily identify.