New Product Development is one of the most important challenges facing organizations today.
The Product Development and Management Association (PDMA) Handbook of New Product
Development 3rd Edition provides an exceptional review of cutting edge topics for both new and
experienced product development leaders. It offers a comprehensive and updated guide... MORE
practices, processes and tools critical to achieving and sustaining new product/service development
success in today’s world, delivering valuable information about the fundamentals as well as emerging
practices such as venturing, virtual product development and the use of social media in NPD.
As the premier global advocate for professionals and organizations working in the fields of new
product/service development, PDMA has assembled in the Handbook unique content on the
critical aspects of product development success including its 2012 Best Practices Research, Lessons
Learned from its Outstanding Corporate Innovator Award Winners and keys to success from
organizations with proven innovation track records.
The 3rd Edition is an essential reference for anyone with responsibility for product development
activities, from novices looking for fundamentals to experts seeking insights on emerging concepts,
and is relevant for all functions and all product/service industries.
Section One: Preparing
Chapter One: New Products- What Separates the Winners and the Losers and What Drives Success by Robert Cooper
Chapter Two: Innovation Management Framework: A Model for Managers Who Want to Grow Their Business by Paul Mugge and Stephen Markham
Chapter Three: Service Development by Thomas Kuczmarski and Rishu Mandolia
Chapter Four: Business Model Innovation: Innovation Outside the Core by Heidi Bertels and Peter Koen
Chapter Five: Open Innovation: ... MORE
Chapter Six: Success Factors of New Product Development for Emerging Markets by Anne Dubiel and Holger Ernst
Section Two: Starting
Chapter Seven: Effective Practices in the Front End of Innovation by Peter Koen, Heidi Bertels, and Elko Kleinschmidt
Chapter Eight: Getting Lightning to Strike: Ideation and Concept Generation by Chris Miller
Chapter Nine: Portfolio Management by Scott Edgett
Chapter Ten: Identifying Significant New Business Opportunities by Deb Mills and Paige Siempelkamp
Chapter Eleven: We-ness, Knowledge Sharing, and Performance in New Product Development Teams by Hyunjung Lee and Stephen Markham
Chapter Twelve: Virtual Teams in New Product Development: Characteristics and Challenges by Nick Lockwood, Mitzi Montoya, Anne Massey
Section Three: Progressing
Chapter Thirteen: Obtaining Customer Needs for Product Development by Abbie Griffin
Chapter Fourteen: User Research for Product Innovation: Qualitative Methods by Gary Schirr
Chapter Fifteen: Market Analytics by Brian Ottum
Chapter Sixteen: Forecasting New Products by Kenneth Kahn
Chapter Seventeen: Social Media and New Product Development by Amy Kenly
Section Four: Achieving
Chapter Eighteen: Developing Intelligent Products by Serge Rijsdijk and Erik Jan Hultink
Chapter Nineteen: Strategies to Improve NPD Governance by Steven Haines
Chapter Twenty: Managing the Supply Chain Implications of Launch by Roger Calantone and Anthony Di Benedetto
Chapter Twenty-One: Post-Launch Product Management by Steven Haines
Chapter Twenty-Two: Managing Innovation Paradoxes for Organizational Ambidexterity by Marianne Lewis and Constantine Andriopoulos
Chapter Twenty-Three: Understanding the Most Common Types of Intellectual Property Rights and Applying Them to the Product Development Process by Rel Ambrozy
Section Five: PDMA Research
Chapter Twenty-Four: Lessons Learned from Outstanding Corporate Innovators by Sally Kay, Doug Boike, Wayne Fisher, Thomas Hustad, Stan Jankowski, Deborah Mills, Barry Novotny, Albert Page, and Bill Riggs
Chapter Twenty-Five: The Difference Between Goods and Service Development: A PDMA CPAS Research Study by Stephen Markham and Thomas Hollmann
Chapter Twenty-Six: The Emergence of the Product Innovation Discipline and Implications for Further Research by Anthony Di Benedetto
APPENDIX ONE: About the Product Development and Management Association
APPENDIX TWO: Product Development Glossary
PDMA is a global nonprofit organization seeking to accelerate the contribution that innovation makes to the economic and professional growth of people, businesses, and societies around the world. PDMA delivers improved organizational performance and individual career growth by offering the latest academically rigorous innovation research, resources for product development and management knowledge, and opportunities for collaboration among an international network of innovators.
Kenneth B. Kahn, PhD, is Professor of Marketing and Director of the da Vinci Center for Innovation at Virginia Commonwealth University in Richmond, Virginia. His teaching and research interests address product development, product management, and demand forecasting of current and new products. He has consulted with and conducted training sessions for numerous companies, and has been a PDMA member since 1989.
Sally Evans Kay has been active in PDMA since 1988 both nationally and at the chapter level and currently chairs The Outstanding Corporate Innovator Award Committee.
Rebecca J. Slotegraaf, PhD, is Associate Professor of Marketing and Whirlpool Faculty Fellow at the Kelley School of Business, Indiana University. She serves on the editorial boards of the Journal of Marketing, Journal of Product Innovation Management, and others.
Steve Uban, PE, NPDP, has been a practitioner in research and new product development for almost 40 years. Mr. Uban is a Professional Engineer and Certified New Product Development Professional and is on the board of the PDMA Foundation.