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The Pdma Handbook of New Product Development

ISBN: 9780470648209 | 0470648201
Edition: 3rd
Format: Hardcover
Publisher: Wiley
Pub. Date: 12/26/2012

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The bible of new product development is now updated with the latest information from the Product Development and Management Association (PDMA). Containing the entire PDMA "Body of Knowledge" needed for passing its professional certification exam, this handbook covers all areas of new product development, providing project managers and engineers with reliable information on best practices in a wide range of industries, from heavy manufacturing to the service sector. The new edition features 50 percent new and updated material, including such topics as virtual product development, globalization, and benchmarking.

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