Patterns of Entrepreneurship Management, 3rd Edition
ISBN: 9780470169698 | 0470169699
Edition: 3rdFormat: Paperback
Publisher: Wiley
Pub. Date: 8/1/2009
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This third edition prepares entrepreneurs for the rewards and pitfalls of this career choice. It explores a new theme throughout the chapters on how to effectively manage a start-up company. Focus on Real Entrepreneurs sections highlight how entrepreneurs position their companies to meet the various marketing, financial, and technological challenges. Management Track sections present key management issues while following the development of a real company. Entrepreneurs will also find real situations and examples on which they can practice the b... MORE
| Getting Started As An Entrepreneur | |
| What is an Entrepreneur? | |
| The Entrepreneurial Process? | |
| The Art of Innovation-Developing Ideas and Business Opportunities? | |
| Analyzing the Market, Customers, and Competition? | |
| Writing the Winning Business Plan? | |
| Setting Up the Company | |
| Money Sources - Finding And Managing The Process | |
| Bootstrapping ... MORE | |
| Equity Financing for High Growth? | |
| Managing the Money | |
| Implementation | |
| Discovering Value in Intellectual Property: The Competitive Edge? | |
| Business Models and the Power of Information? | |
| Managing the Team? | |
| Communicating And Exiting | |
| Communicating the Opportunity and Making a Presentation | |
| Scaling and Exiting the Venture | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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