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The Packaging Designer's Book of Patterns

ISBN: 9781118134153 | 111813415X
Edition: 4th
Format: Paperback
Publisher: Wiley
Pub. Date: 11/6/2012

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SummaryTable of ContentsAuthor Biography
"Packaging design is increasingly integral to product development activities and is among the earliest considerations of product designers and brand managers. Packaging design involves the design of the physical shape of the package, the graphic design on that package, and the integration of the packaging process into the production process"--

The exciting new edition of this landmark collection offers more than 600 practical pattern solutions for every packaging challenge-the single largest resource available! Eve... MORE

Preface to the Fourth Edition iv

Foreword v

1. Introduction 1

2. The Folding Carton 19

Trays 25

Tubes 99

Sleeves, Wraps, and Folders 291

3. The Set-Up or Rigid Paper Box 421

4. Corrugated Containers 461

5. Point-of-Purchase Displays 589

Glossary 687

Bibliography 690

Index 691

Now retired, GEORGE L. WYBENGA was professor in the Packaging Design Program at the Fashion Institute of Technology and succeeded Lászlo Roth as chairperson. He remains active as a consultant to the packaging industry.

The late LÁSZLO ROTH was chairperson of the Packaging Design Program at the Fashion Institute of Technology in New York.

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