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Packaging Design : Successful Product Branding from Concept to Shelf

by: ;
9781118027066

Packaging Design : Successful Product Branding from Concept to Shelf

by: ;
  • ISBN 13:

    9781118027066

  • ISBN 10:

    111802706X

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 01/14/2013
  • Publisher: Wiley
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Summary

Packaging Design, Second Edition shows how to create packaging designs for consumer brands that effectively communicate in the retail environment. The new edition will be the most comprehensive and timely resource of practical and professional information for creating packaging designs that serve as the marketing vehicles for consumer products.

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