This comprehensive book introduces readers to both the art and science of ornamental horticulture. It includes equal coverage of such diverse topics as science, crop production, craftsmanship, and business management skills, and is appropriate for both hobbyists and professionals. Readers gain an appreciation for the value of the diverse segments of ornamental horticulture. In addition, it offers a realistic view of the business skills required to be successful in ornamental horticulture. This unique book provides a well-rounded view of both the art and science of ornamental horticulture to ensure that readers have the creative skills as well as the business skills they need to succeed in this booming industry.