Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!
| Preface | p. xv |
| Acknowledgments | p. xix |
| Developing a Critical Approach to Organizational Communication | p. 1 |
| Introducing Organizational Communication | p. 3 |
| Organizations as Communicative Structures of Control | p. 4 |
| Defining "Organizational Communication" | p. 6 |
| Interdependence | p. 6 |
| Differentiation of Tasks and Functions | p. 7 |
| Goal Orientation... MORE | p. 8 |
| Control Mechanisms | p. 8 |
| Direct Control | p. 9 |
| Technological Control | p. 9 |
| Critical Technologies 1.1: Defining Communication Technology | p. 11 |
| Bureaucratic Control | p. 11 |
| Ideological Control | p. 11 |
| Disciplinary Control | p. 12 |
| Communication Processes | p. 14 |
| Framing Theories of Organizational Communication | p. 15 |
| Functionalism: The Discourse of Representation | p. 17 |
| Interpretivism: The Discourse of Understanding | p. 18 |
| Critical Case Study 1.1: A Conduit Model of Education | p. 19 |
| Critical Theory: The Discourse of Suspicion | p. 21 |
| Postmodernism: The Discourse of Vulnerability | p. 22 |
| Feminism: The Discourse of Empowerment | p. 24 |
| Conclusion | p. 27 |
| Critical Applications | p. 27 |
| Key Terms | p. 28 |
| The Critical Approach | p. 29 |
| The Critical Approach: A History | p. 30 |
| Karl Marx | p. 30 |
| Marx's Key Issues | p. 31 |
| Critiquing Marx | p. 35 |
| The Institute for Social Research (the Frankfurt School) | p. 36 |
| Critical Theory and the Critique of Capitalism | p. 37 |
| Critical Theory and the Critique of Enlightenment Thought | p. 38 |
| Critical Case Study 2.1: McDonaldizing "Fridays" | p. 39 |
| Critiquing the Frankfurt School | p. 39 |
| Cultural Studies | p. 40 |
| Understanding Organizational Communication From a Critical Perspective | p. 44 |
| Organizations Are Socially Constructed Through Communication Processes | p. 44 |
| Critical Technologies 2.1: Mediating Everyday Life | p. 45 |
| Organizations Are Political Sites of Power and Control | p. 46 |
| Organizations Are Key Sites of Human Identity Formation in Modern Society | p. 47 |
| Organizations Are Important Sites of Collective Decision Making and Democracy | p. 48 |
| Organizations Are Sites of Ethical Issues and Dilemmas | p. 48 |
| Conclusion | p. 49 |
| Critical Applications | p. 50 |
| Key Terms | p. 51 |
| Theories of Organizational Communication and the Modern Organization | p. 53 |
| Scientific Management, Bureaucracy, and the Emergence of the Modern Organization | p. 55 |
| The Emergence of the Modern Organization | p. 56 |
| Time, Space, and the Mechanization of Travel | p. 56 |
| Time, Space, and the Industrial Worker | p. 58 |
| Critical Technologies 3.1: Timepieces and Punch Clocks | p. 59 |
| Scientific Management: "Tayloring" the Worker to the Job | p. 61 |
| Taylor's Principles: The "One Best Way" | p. 63 |
| The Contributions of Frank and Lillian Gilbreth | p. 65 |
| A Critical Assessment of Scientific Management | p. 68 |
| The Legacy of Scientific Management | p. 69 |
| Bureaucratic Theory: Max Weber and Organizational Communication | p. 71 |
| Weber's Types of Authority | p. 72 |
| Charismatic Authority | p. 72 |
| Traditional Authority | p. 74 |
| Rational-Legal Authority | p. 74 |
| Weber's Critique of Bureaucracy and the Process of "Rationalization" | p. 75 |
| The Legacy of Bureaucracy | p. 76 |
| Critical Case Study 3.1: Rationalizing Emotions | p. 77 |
| Conclusion: A Critical Assessment of "Classic" Theories of Organization | p. 78 |
| Critical Applications | p. 80 |
| Key Terms | p. 80 |
| The Human Relations School | p. 81 |
| Placing the Human Relations Movement in Its Historical and Political Context | p. 82 |
| Elton Mayo and the Hawthorne Studies | p. 84 |
| The Hawthorne Studies | p. 85 |
| The Illumination Studies (1924-1927) | p. 85 |
| The Relay Assembly Test Room (RATR) Studies (April 1927-February 1933) | p. 86 |
| The Interview Program (September 1928-January 1931) | p. 86 |
| The Bank Wiring Observation Room Study (November 1931-May 1932) | p. 87 |
| Implications of the Hawthorne Studies | p. 87 |
| Critical Case Study 4.1: Reframing Happiness at Zappos | p. 88 |
| A Critique of the Hawthorne Studies | p. 90 |
| Reexamining the Empirical Data | p. 90 |
| Critiquing the Ideology of the Hawthorne Researchers | p. 91 |
| The Wholly Negative Role of Conflict | p. 91 |
| Rational Manager Versus "Sentimental" Worker | p. 91 |
| Gender Bias in the Hawthorne Studies | p. 92 |
| Summary | p. 92 |
| Mary Parker Follett: Bridging Theory and Practice | p. 92 |
| Follett's Theory of Organization | p. 93 |
| The Strange Case of the Disappearing Theorist | p. 96 |
| Human Resource Management | p. 97 |
| Douglas McGregor's Theory X and Theory Y | p. 98 |
| Critical Technologies 4.1: "Wilfing" Your Life Away | p. 100 |
| Rensis Likert's Four Systems Approach | p. 100 |
| Critiquing Human Resource Management | p. 101 |
| Conclusion | p. 103 |
| Critical Applications | p. 104 |
| Key Terms | p. 104 |
| Organizations as Communication Systems | p. 105 |
| Situating the Systems Perspective | p. 106 |
| The Principles of the Systems Perspective | p. 107 |
| Interrelationship and Interdependence of Parts | p. 108 |
| Holism | p. 108 |
| Input, Transformation (Throughput), and Output of Energy | p. 110 |
| Negative Entropy | p. 110 |
| Equilibrium, Homeostasis, and Feedback | p. 111 |
| Hierarchy | p. 113 |
| Goal Orientation | p. 114 |
| Equifinality and Multifinality | p. 114 |
| Organizations as Systems of Communication | p. 115 |
| Critical Technologies 5.1: Organizing Food | p. 116 |
| Karl Weick and Organizational Sense Making | p. 118 |
| Weick's Model of Organizing: Enactment, Selection, and Retention | p. 120 |
| A Critical Perspective on Weick | p. 124 |
| Critical Case Study 5.1: Airlines and Equivocality | p. 124 |
| Niklas Luhmann and the Autopoietic Organization | p. 126 |
| A Critical Perspective on the Autopoietic Organization | p. 129 |
| Conclusion | p. 129 |
| Critical Applications | p. 130 |
| Key Terms | p. 131 |
| Communication, Culture, and Organizing | p. 133 |
| The Emergence of the Cultural Approach | p. 134 |
| Two Perspectives on Organizational Culture | p. 137 |
| The Pragmatist Approach: Organizational Culture as a Variable | p. 137 |
| Critical Technologies 6.1: Communication Technology and Organizational Culture | p. 140 |
| The Purist Approach: Organizational Culture as a Root Metaphor | p. 140 |
| A Broader Conception of "Organization" | p. 142 |
| The Use of Interpretive, Ethnographic Methods | p. 142 |
| The Study of Organizational Symbols, Talk, and Artifacts | p. 144 |
| Relevant Constructs | p. 145 |
| Facts | p. 145 |
| Practices | p. 146 |
| Vocabulary | p. 146 |
| Metaphors | p. 147 |
| Critical Case Study 6.1: Organizational Culture and Metaphors | p. 148 |
| Rites and Rituals | p. 149 |
| Organizational Stories | p. 149 |
| Summarizing the Two Perspectives | p. 152 |
| Conclusion | p. 152 |
| Critical Applications | p. 153 |
| Key Terms | p. 154 |
| Critical Perspectives on Organizational Communication and the New Workplace | p. 155 |
| Power and Resistance at Work | p. 157 |
| Perspectives on Power and Organizations | p. 158 |
| Power as Social Influence | p. 158 |
| The One-Dimensional Model of Power | p. 160 |
| The Two-Dimensional Model of Power | p. 161 |
| The Three-Dimensional Model of Power | p. 162 |
| Organizational Communication and Ideology | p. 163 |
| Critical Case Study 7.1: Ideology and Storytelling | p. 165 |
| Ideology Represents Particular Group Interests as Universal | p. 166 |
| Ideology Obscures or Denies Contradictions in Society | p. 167 |
| Ideology Functions to Reify Social Relations | p. 168 |
| Examining Organizational Communication Through the Lens of Power and Ideology | p. 169 |
| Organizational Communication and Corporate Colonization | p. 171 |
| Engineering Culture | p. 172 |
| Resisting Corporate Colonization | p. 173 |
| The Hidden Resistance of Flight Attendants | p. 174 |
| Critical Technologies 7.1: Social Media as Resistance | p. 177 |
| Conclusion | p. 178 |
| Critical Applications | p. 179 |
| Key Terms | p. 179 |
| The Postmodern Workplace: Teams, Emotions, and No-Collar Work | p. 181 |
| Disciplinary Power and the Postmodern Organization | p. 182 |
| The Postmodern Organization: From Fordism to Post-Fordism | p. 183 |
| The Fordist Organization | p. 184 |
| The Post-Fordist Organization | p. 185 |
| The Post-Fordist Organization: Teams, Emotions, and No-Collar Work | p. 187 |
| Teams at Work | p. 187 |
| Critiquing Work Teams | p. 190 |
| Critical Technologies 8.1: Virtual Teams | p. 193 |
| Emotions at Work | p. 194 |
| Critical Case Study 8.1: What Does Drinking Coffee Have to Do With Organizational Communication? | p. 197 |
| Doing "No-Collar" Work | p. 198 |
| Conclusion | p. 202 |
| Critical Application | p. 203 |
| Key Terms | p. 203 |
| Communicating Gender at Work | p. 205 |
| Feminist Perspectives on Organizational Communication | p. 207 |
| Liberal Feminism: Creating a Level Playing Field | p. 207 |
| Radical Feminism: Constructing Alternative Organizational Forms | p. 214 |
| Critical Feminism: Viewing Organizations as Gendered | p. 216 |
| Critical Technologies 9.1: Gender, Technology, and Power | p. 221 |
| Masculinity and Organizational Communication | p. 222 |
| Critical Case Study 9.1: Why My Mom Isn't a Feminist | p. 226 |
| Conclusion | p. 227 |
| Critical Applications | p. 228 |
| Key Terms | p. 228 |
| Communicating Difference at Work | p. 229 |
| Defining Difference | p. 230 |
| Race and Organizational Communication | p. 231 |
| Putting Race and Organization in Historical Context | p. 231 |
| Race and the Contemporary Workplace | p. 233 |
| Interrogating Whiteness and Organizational Communication | p. 237 |
| Critical Case Study 10.1: Interrogating Mumby Family Whiteness | p. 240 |
| The Body, Sexuality, and Organizational Communication | p. 241 |
| Instrumental Uses of the Body and Sexuality | p. 241 |
| Critical Technologies 10.1: Technologies of the Body | p. 243 |
| Critical Case Study 10.2: Sexing up the Corporate Experience | p. 244 |
| Sexual Harassment in the Workplace | p. 245 |
| Resistant/Emancipatory Forms of Sexuality | p. 247 |
| Gay Workers and "Heteronormativity" | p. 249 |
| Conclusion | p. 252 |
| Critical Applications | p. 253 |
| Key Terms | p. 254 |
| Leadership Communication in the New Workplace | p. 255 |
| Traditional Perspectives on Leadership | p. 256 |
| The Trait Approach | p. 257 |
| The Style Approach | p. 259 |
| The Situational Approach | p. 261 |
| Summary | p. 262 |
| New Approaches to Leadership | p. 263 |
| Leadership as Symbolic Action | p. 263 |
| Transformational Leadership | p. 265 |
| Followership | p. 266 |
| Critical Case Study 11.1: Leadership Lessons From "Dancing Guy" | p. 269 |
| Critical Technologies 11.1: E-Leadership | p. 271 |
| A Critical Communication Perspective on Leadership | p. 270 |
| Leadership and Disciplinary Power | p. 272 |
| Resistance Leadership | p. 273 |
| Narrative Leadership | p. 274 |
| Gender and Leadership | p. 275 |
| Conclusion | p. 277 |
| Critical Applications | p. 279 |
| Key Terms | p. 280 |
| Branding and Consumption | p. 281 |
| Branding | p. 283 |
| Critical Case Study 12.1: Diamonds Are Forever? | p. 286 |
| Branding and Identity | p. 290 |
| Critical Case Study 12.2: When Brands Run Amok | p. 292 |
| Marketing, "Murketing," and Corporate Colonization | p. 293 |
| Organizations, Branding, and the Entrepreneurial Self | p. 295 |
| Critical Technologies 12.1: Do You Have Klout? | p. 297 |
| The Ethics of Branding | p. 298 |
| Conclusion | p. 301 |
| Critical Applications | p. 303 |
| Key Terms | p. 303 |
| Organizational Communication, Globalization, and Democracy | p. 305 |
| Defining Globalization | p. 306 |
| Spheres of Globalization | p. 308 |
| Globalization and Economics | p. 308 |
| Globalization and Politics | p. 311 |
| Globalization and Resistance | p. 313 |
| Globalization and Culture | p. 315 |
| Critical Case Study 13.1: Culture Jamming Nike | p. 316 |
| The Globalization of Nothing | p. 318 |
| Gender, Work, and Globalization | p. 319 |
| Critical Technologies 13.1: Work, Technology, and Globalization in the Call Center | p. 322 |
| Communication and Organizational Democracy | p. 323 |
| Mason's Theory of Workplace Participatory Democracy | p. 324 |
| Stohl and Cheney's Paradoxes of Participation | p. 326 |
| Paradoxes of Structure | p. 327 |
| Paradoxes of Agency | p. 327 |
| Paradoxes of Identity | p. 327 |
| Paradoxes of Power | p. 328 |
| Deetz's Stakeholder Model of Organizational Democracy | p. 328 |
| Conclusion | p. 331 |
| Critical Applications | p. 332 |
| Key Terms | p. 332 |
| Communication, Meaningful Work, and Personal Identity | p. 333 |
| Meaningful Work | p. 334 |
| A Sense of Agency | p. 334 |
| Enhances Belonging or Relationships | p. 336 |
| Creates Opportunities for Influence | p. 336 |
| Critical Technologies 14.1: How Does Communication Technology Affect Our Experience of Work? | p. 337 |
| Permits Use and Development of Talents | p. 338 |
| Offers a Sense of Contribution to a Greater Good | p. 338 |
| Provides Income Adequate for a Decent Living | p. 339 |
| Managing Work Identity: Some Historical Context | p. 340 |
| Creating and Managing Work Identities | p. 343 |
| Identity, Identification, and Disidentification | p. 344 |
| Conformist Selves | p. 346 |
| Dramaturgical Selves | p. 347 |
| Resistant Selves | p. 348 |
| No Collar, No Life | p. 351 |
| Critical Case Study 14.1: A Tale of Two Countries | p. 352 |
| Conclusion | p. 353 |
| Critical Applications | p. 354 |
| Key Terms | p. 355 |
| Glossary | p. 357 |
| References | p. 367 |
| Index | p. 387 |
| About the Author | p. 411 |
| Table of Contents provided by Ingram. All Rights Reserved. |