FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$18.00
Sorry, this item is currently unavailable.
The Opinion Makers
ISBN: 9780807042335 | 0807042331
Format: Trade PaperPublisher: Beacon Press
Pub. Date: 9/1/2009
Why Rent from Knetbooks?
Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!
Top 5 reasons to order all your textbooks from Knetbooks:
- We have the lowest prices on thousands of popular textbooks
- Free shipping both ways on ALL orders
- Most orders ship within 48 hours
- Need your book longer than expected? Extending your rental is simple
- Our customer support team is always here to help
With a new afterword by the author. Drawing on over a decade's experience at the Gallup Poll and a distinguished academic career in survey research, David W. Moorepraised as a "scholarly crusader" by theNew York Timesreveals that pollsters don't report public opinion, they manufacture it. In this highly critical book, he describes the questionable tactics pollsters use to create poll-driven news storiesincluding force-feeding respondents, slanting the wording of questions, and ignoring public ignorance on even the most arcane issues. More than proof that the numbersdolie,The Opinion Makersclearly and convincingly spells out how urgent it is that we make polls deliver on their promise to monitor, not manipulate, the pulse of democracy.
| Preface: Pollsters under Attack | p. v |
| Iraq and the Polls-The Myth of War Support | p. 1 |
| Manufacturing Public Opinion | p. 18 |
| Telling Americans What They Think | p. 39 |
| Inscrutable Elections | p. 58 |
| Misreading the Public | p. 81 |
| Damaging Democracy | p. 102 |
| Uncertain Future | p. 119 |
| A New Direction | p. 143 |
| Afterword: America Sp... MORE | p. 163 |
| Acknowledgments | p. 169 |
| Notes | p. 171 |
| Index | p. 189 |
| Table of Contents provided by Ingram. All Rights Reserved. |
David W. Moore is a senior fellow at the Carsey Institute at the University of New Hampshire and a former senior editor of the Gallup Poll. The author of two previous books, How to Steal an Election and The Superpollsters, Moore has also written for the Wall Street Journal, U.S. News & World Report, TalkingPointsMemo.com, and Pollster.com. He lives in Durham, New Hampshire.
Please wait while this item is added to your cart...
