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The Open Innovation Marketplace Creating Value in the Challenge Driven Enterprise

ISBN: 9780132311830 | 0132311836
Edition: 1st
Format: Hardcover
Publisher: Pearson P T R
Pub. Date: 4/1/2011

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The Open Innovation Marketplaceintroduces groundbreaking strategies for leveraging a world of innovators to develop breakthrough products faster, with lower cost and risk. Drawing on their experience building InnoCentive, the pioneering open innovation platform, the authors show how to dramatically increase the flow of high-value innovations your organization can discover-and deliver.


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