Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail
Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail
- ISBN 13:
9781848729698
- ISBN 10:
1848729693
- Format: Hardcover
- Copyright: 04/25/2012
- Publisher: Routledge Acade
Rent
Sorry, this item is currently unavailable on Knetbooks.com
Click the link below to purchase this eBook from our trusted partner, eCampus.com.
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Extend or Purchase Your Rental at Any Time
Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.
Summary
Social media (i.e. Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first volumes to present scholarly theory and research to help explain and predict online consumer behavior.