9780814416976

Thompson and Tracy have written one of the best books on not just how to build a great business, but how to be successful at anything. A couple of my takeaways that I am using today are their Six Key Questions in Strategic Planning (plus their explanations and guidance to answer all of these questions): 1. Where are you now? What is your current situation? 2.How did you get to where you are today? 3. Where do you want to go from here? 4. How do you get from where you are today to where you want to be in the future? 5. What obstacles will you have to overcome? What problems will you have to solve? 6. What additional knowledge, skills, or resources will you require to achieve your strategic objectives?

MARK THOMPSON is coauthor of the bestseller Success Built to Last, is an executive coach, leadership expert, and investor. Forbes has called him “a venture investor with the ‘Midas touch’”.

BRIAN TRACY is a top business speaker, author, and consultant, addressing more than 250,000 people worldwide each year. He has written 45 books and produced more than 400 audio and video learning programs.

Foreword	p. xiii
Preface	p. xv
Acknowledgments	p. xvii
Introduction	p. xxi
Become a Great Leader	p. 1
Develop a Great Business Plan	p. 35
Surround Yourself with Great People	p. 61
Offer a Great Product or Service	p. 91
Design a Great Marketing Plan	p. 115
Perfect a Great Sales Process	p. 148
Create a Great Customer Experience	p. 178
Appendix Now, Build a Great Life!	p. 205
Index	p. 215
Table of Contents provided by Ingram. All Rights Reserved.

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Introduction

The time for theory is over. The time for action is now. We

are in the midst of business turbulence and turmoil greater

than we have ever seen before. Economic storms end, as they

always do, but we will never go back to the good old ways of

doing business. Today, competition is fiercer and more determined

than ever. The challenges are greater and more demanding.

The only way to survive and thrive will be to build a great

business that can withstand the economic shocks of any market

and rise to the top of its industry.

The market is flooded with business books that describe

what an excellent business should look like. Descriptive information