9780750664417

The New Venture Coursebooklt;/b> is specifically written for students taking new venture courses. It is comprehensive in coverage and helps students to make integrative use of other elements of their business degree. The book helps students to build the bridge between the business plan and their business degree as it provides more depth and academic background and theory. * Comprehensive in coverage and specifically designed for one-term and two-term courses * Includes tutorial questions, review summaries, vignettes, cases and examples to aid understanding * On-line instructors manual containing business plan examples

Introduction
Opportunities, ideas and business plans
The Opportunity: Analysing the market
The Business and its ownership
Marketing strategy and planning
Planning the business operation
Developing financial projections
Funding
Developing the business
The longer term
Writing and presenting the plan
Table of Contents provided by Publisher. All Rights Reserved.

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The New Venture Coursebook

The New Venture Coursebook

075066441X

Summary

Table of Contents

Supplemental Materials

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