New Products Management
ISBN: 9780073529882 | 0073529885
Edition: 9thFormat: Hardcover
Publisher: McGraw-Hill/Irwin
Pub. Date: 10/22/2007
Why Rent from Knetbooks?
Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!
Top 5 reasons to order all your textbooks from Knetbooks:
- We have the lowest prices on thousands of popular textbooks
- Free shipping both ways on ALL orders
- Most orders ship within 48 hours
- Need your book longer than expected? Extending your rental is simple
- Our customer support team is always here to help
Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a "new product." Many new examples, cases, and research along with the most current topics highlight the new edition of New Product Management.
| New Product Management | |
| 9/eBrief Table of Contents | |
| Overview and Opportunity Identification/Selection | |
| The Menu | |
| The New Products Process | |
| Opportunity Identification and Selection: Strategic Planning for New Products | |
| Concept Generation | |
| Preparation and Alternatives | |
| Problem-Based Ideation: Finding and Solving CustomersĘ Problems | ... MORE|
| Analytical Attribute Approaches: Introduction and Perceptual Mapping | |
| Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques | |
| Concept/Project Evaluation | |
| The Concept Evaluation System | |
| Concept Testing | |
| The Full Screen | |
| Sales Forecasting and Financial Analysis | |
| Product Protocol | |
| Development | |
| Design | |
| Development Team Management | |
| Product Use Testing | |
| Launch | |
| Strategic Launch Planning | |
| Implementation of the Strategic Plan | |
| Market Testing | |
| Launch Management | |
| Public Policy Issues | |
| Bibliography | |
| Sources and Ideas Already Generated | |
| Other Techniques of Concept Generation | |
| SmallĘs Ideation Stimulator Checklist | |
| The Marketing Plan | |
| Guidelines for Evaluating a New Products Program | |
| Table of Contents provided by Publisher. All Rights Reserved. |
