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New Products Management
ISBN: 9780070275522 | 0070275521
Edition: 6thFormat: Hardcover
Publisher: McGraw Hill College Div
Pub. Date: 8/1/1999
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| PART I Overview And Opportunity Identification/Selection | |||||
| 4 | (17) | |||
| 21 | (20) | |||
| 41 | (28) | |||
| PART II Concept Generation | |||||
| 69 | (20) | |||
| 89 | (22) | |||
| 111 | (18) | |||
| 129 | (21) | |||
| PART III Concept/Project Evaluation | |||||
| 150 | (20) | |||
| 170 | (25) | |||
| 195 | (20) | |||
| 215 | (25) | |||
| 240 | (25) | |||
| PART IV Development | |||||
| 265 | (17) | |||
| 282 | (24) | |||
| 306 | (23) | |||
| 329 | (28) | |||
| PART V Launch | |||||
| 357 | (28) | |||
| 385 | (21) | |||
| 406 | (21) | |||
| 427 | (19) | |||
| 446 | (21) | |||
| 467 | (23) | |||
| Bibliography | 490 | (3) | |||
| Appendix A Sources of Ideas Already Generated | 493 | (5) | |||
| Appendix B Other Techniques of Concept Generation | 498 | (7) | |||
| Appendix C Small's Ideation Stimulator Checklist | 505 | (4) | |||
| Appendix D The Marketing Plan | 509 | (5) | |||
| Appendix E Guidelines for Evaluating a New Products Program | 514 | (3) | |||
| Index | 517 |
