Sorry, this item is currently unavailable.

New Paradigm of Library and Information Services Marketing

ISBN: 9781843346630 | 184334663X
Format: Paperback
Publisher: Elsevier Science Ltd
Pub. Date: 7/31/2014

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
This book is about marketing library and information services in a new perspective, and is written against the backdrop of the changing approaches to the marketing of library and information services over the last four decades. It will provide LIS managers, teachers, and students at all levels, with the necessary principles, approaches for understanding customers and their needs, information about the available resources and services, and motivational techniques to use these resources and services to satisfy their customers¿ needs. This book looks at marketing not from the traditional hard sell approach, but with a soft approach, signifying the potentials of marketing in library and information services.

Please wait while this item is added to your cart...