This book is about marketing library and information services in a new perspective, and is written against the backdrop of the changing approaches to the marketing of library and information services over the last four decades. It will provide LIS managers, teachers, and students at all levels, with the necessary principles, approaches for understanding customers and their needs, information about the available resources and services, and motivational techniques to use these resources and services to satisfy their customers¿ needs. This book looks at marketing not from the traditional hard sell approach, but with a soft approach, signifying the potentials of marketing in library and information services.