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Learn to Conceptualize, Create, and Communicate in Graphic Design 

An exciting first edition, Guide to Graphic Design helps readers learn the mechanisms used to convey information, integrate ideas into full concepts, but most importantly, to think like a graphic designer.  Scott W. Santoro focuses on the principle that design is a layered and evolving profession. The text highlights step-by-step design processes and illustrates how to build good work habits.

Creations from top design firms and design school programs are presented in each chapter engaging readers through the book.  Designers have contributed short essays on their work style, their studio habits, and their inspirations. Each designer, showing a passion for design and communication, offers a new perspective and approach to possible working methods.

MyArtsLab is an integral part of the Santoro program. Containing but not limited to key learning applications such as:

• Chapter Audio read by Scott W. Santoro, allows students to listen to the entire text—a key feature for allowing design students to focus on each example.
• 12 Designer Profile Videos are intimate portraits of designers in their studios talking about their approaches, ideas, and love for the field of graphic design.
• Closer Look tours, interactive walkthroughs featuring the author’s narration—offer in-depth looks at designs from the text, enabling students to zoom in on details they couldn’t otherwise see.
• Exercises and Projects: The text encourages students to approach these exercises and projects as potential pieces for their portfolios, watching for breakthrough points in their work—times when they really took a chance and did something out of the ordinary—and then adding that work to an evolving portfolio.

BRIEF TABLE OF CONTENTS: Preface. Virtual Crit Wall, Dear Reader and Features. Chapter 1 About Graphic Design. Chapter 2 A Brief History of Graphic Design. Chapter 3 Graphic Design Concepts. Chapter 4 Researching a Graphic Design Project

Chapter 5 Generating Ideas. Chapter 6 The Elements and Principles of Form. Chapter 7 Type and Typography

Chapter 8 Proportion Systems: Grids and Alignments. Chapter 9 Concepts in Actions. Chapter 10 Visual Coding: Loading Form with Meaning. Chapter 11 Interactions and Motions Design. Chapter 12 Becoming a Designer.

A better teaching and learning experience

This program will provide a better teaching and learning experience—for you and your students. Here’s how:

• Personalize Learning—  MyArtsLab is an online homework, tutorial, and assessment program. It helps students prepare for class and instructor gauge individual and class performance.
• Improve Critical Thinking – Exercises throughout the texthelp readers to make decisions and understanding the connection between an idea and its execution.
• Engage Students– Each chapter presents quick, in-class exercises and longer, more involved projects.
• Support Instructors – Instructor recourses are available in one convenient location. Figures, videos and teacher support materials create a dynamic, engaging course.

Scott W. Santoro is principal of Worksight, a New York graphic design studio. He holds graphic design degrees from Pratt Institute (BFA) and Cranbrook Academy of Art (MFA). He is also a graphic design professor at Pratt Institute in Brooklyn, New York, and is an active speaker on graphic design issues. Scott has served as vice president of the New York Chapter of the American Institute of Design (AIGA) and as a national screening committee member for design as part of the Fulbright program.

In this Section:
1) Brief Table of Contents