9780470466513

The principles and practice of graphic designGraphic Design School is a foundation course for graphic designers working in print, moving image, and digital media. Practical advice on all aspects of graphics design-from understanding the basics to devising an original concept and creating successful finished designs. Examples are taken from all media-magazines, books, newspapers, broadcast media, websites, and corporate brand identity. Packed with exercises and tutorials for students, and real-world graphic design briefs.This revised, fourth edition contains specific advice on how to adapt designs to suit different projects, including information on digital imaging techniques, motion graphics, and designing for the web and small-screen applications.

David Dabner returned to academic life as a lecturer in design after working in the print and design industry for several years as a typographer. He teaches at the renowned London College of Printing and is Course Director of the Higher National Diploma in Typographic Design. He is the author of How to Understand and Use Design and Layout.

Sheena Calvert has over 20 years experience in graphic design and typography, and in art critical theory, gained both in the UK and the United States. She has taught at various universities and art schools, and she has established a New York-based design studio-Parlour. She has a particular interested in letterpress printing as an experimental medium.

Anoki Casey is a San Diego-based graphic artist and was web designer specializing in print, illustration, advertising, and identity development for small businesses, non-profits, start-ups, and creatives of all types. Check out his website: www.anoki.net.

Introduction
Principles
Research and Early Concepts
Basics of research
Linear reasoning/lateral thinking
Exploratory drawing
Visualizing ideas
Theories of image and text
Audiences, markets, and concepts
Scheduling, organizing, and finalizing
Fundamentals of Composition
Basics of composition
Form and space
Symmetry/asymmetry
Basic principles of layout
Styles of layout
Pace and contrast
Size and format
Coordination and identity
Photography and illustration
Fundamentals of Typography
Typography and meaning
The anatomy of type
Understanding and selecting typefaces
Spacing
Readability and legibility
Typographic emphasis and hierarchy
Typographic rules/boxes and ornaments
Text as image
Fundamentals of Color
Color terminology
Color legibility, contrast, and harmony
Color associations
Color as information
Practice
Tools and Technologies
Photography basics and image sourcing
Photoshop
Photomontage/collage
DTP applications
Illustrator
3D graphics
Flash/After Effects
Production Process and Issues
Lithography
Printed color
Digital printing
File preparation and sending
File types and compression
Workspace, monitor, and calibration
Paper stocks and finishing
The role of PDFs
Correcting color proofs
Press check
Electronic media production
Web Design Basics
Visual design and coding
The languages of the Internet
The building blocks of a web page
The graphical user interface
CSS
Web standards, validation, Doctype, and SEO
Designing for different browsers and platforms
Web design software
Web-based self-publishing
Commercial Applications
Core/specialist skills
Logo design and brand identity
Motion graphics
Web design
Editorial design
Game design
Advertising
Information design
Resources
Glossary
Index
Bibliography
Acknowledgments
Table of Contents provided by Publisher. All Rights Reserved.

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The New Graphic Design School A Foundation Course in Principles and Practice

The New Graphic Design School A Foundation Course in Principles and Practice

0470466510

Summary

Author Biography

Table of Contents

Supplemental Materials