Net Profit : How to Succeed in Digital Business
ISBN: 9780470660812 | 0470660813
Format: PaperbackPublisher: Wiley
Pub. Date: 10/1/2010
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"Online business can be a goldmine - or a minefield. David Soskin, former CEO of Cheapflights and Chairman of mySupermarket.co.uk, has faced all the problems thrown up by building a business on the Internet, and solved them. Here, he shows you how to: Convert a brilliant idea into something that actually pays Get the funding you need to expand Build a great team of staff and advisers Keep the cash flowing Go global! Net Profit provides much needed inspiration and reassurance for would-be start ups and established businesses who want to do more ... MORE
| Acknowledgements | |
| Preface | |
| About the author | |
| Introduction | |
| The Digital Revolution – A Short History | |
| The Customers – Business Models | |
| The Product | |
| The Skills | |
| The Cash | |
| Marketing | |
| The Rest of the World | |
| The Future | |
| Notes | ... MORE|
| Selected Bibliography | |
| Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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