MyCommunicationLab Student Access Code Card for Public Relations Strategies and Tactics (standa...
ISBN: 9780205075355 | 0205075355
Edition: 10thFormat: Nonspecific Binding
Publisher: Pearson
Pub. Date: 2/3/2011
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This access code card gives you access to all of MyCommunicationLab#x19;s grade-boosting resources. MyCommunicationLab is an interactive online solution for Communication courses that combines multimedia, tutorials, simulations, tests, and quizzes to make learning fun! This is the product access code card for MyCommunicationLab and does not include the actual bound book. #xA0; Updated in a 10thedition, Public Relations: Strategies and Tactics, Tenth Edition,#xA0;clearly explains to students the basic concepts, strategies, and tactics of today#x... MORE
Part 1 Role
Chapter 1 What Is Public Relations?
Chapter 2 The Evolution of Public Relations
Chapter 3 Ethics and Professionalism
... MORE
Part 2 Process
Chapter 5 Research
Chapter 6 Program Planning
Chapter 7 Communication
Chapter 8 Evaluation
Part 3 Strategy
Chapter 9 Public Opinion and Persuasion
Chapter 10 Conflict Management: Dealing with Issues, Risks, and Crises
Chapter 11 Reaching Diverse Audiences
Chapter 12 Public Relations and the Law
Part 4 Tactics
Chapter 13 The Internet and Social Media
Chapter 14 Preparing Materials for Mass Media
Chapter 15 Radio and Television
Chapter 16 Meetings and Events
Part 5 Application
Chapter 17 Corporations
Chapter 18 Entertainment, Sports, and Tourism
Chapter 19 Politics and Government
Chapter 20 Global Public Relations
Chapter 21 Nonprofit, Health, and Education
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