MyCommunicationLab with Pearson eText -- Standalone Access Card -- for Media of Mass Communicat...
ISBN: 9780205777884 | 0205777880
Edition: 10thFormat: Package w/AccessCard
Publisher: Allyn & Bacon
Pub. Date: 1/1/2011
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This access code card gives you access to all of MyCommunicationLab's grade-boosting resources...PLUS a complete e-book of your textbook! MyCommunicationLab is an interactive online solution for Communication courses that combines multimedia, tutorials, simulations, tests, and quizzes to make learning funUpdated in a new 10th edition, this book is organized around a "balanced" approach and provides the principles and foundations of media literacy with coverage of contemporary media issues. This book covers the on-going transformations in mass m... MORE
CHAPTER 1: MASS MEDIA LITERACY
Media Ubiquity
Human Communication
Media and Society
Media Finances
Chapter Wrap-Up
Review Questions
Media Literacy: A Thematic Chapter Summary
CHAPTER 2: MEDIA TECHNOLOGY
Media Technology
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