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MyCommunicationLab with Pearson eText -- Standalone Access Card -- for Media of Mass Communicat...

ISBN: 9780205777884 | 0205777880
Edition: 10th
Format: Nonspecific Binding
Publisher: Pearson
Pub. Date: 2/23/2010

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This access code card gives you access to all of MyCommunicationLab's grade-boosting resources...PLUS a complete e-book of your textbook! MyCommunicationLab is an interactive online solution for Communication courses that combines multimedia, tutorials, simulations, tests, and quizzes to make learning fun Updated in a new 10th edition, this book is organized around a "balanced" approach and provides the principles and foundations of media literacy with coverage of contemporary media issues. This book covers the on-going transformations in mass media and offers accessible insight into the important issues through lively examples, streamlined coverage, and a robust media tools.

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