Multivariate Data Analysis
ISBN: 9780138132637 | 0138132631
Edition: 7thFormat: Hardcover
Publisher: Prentice Hall
Pub. Date: 2/13/2009
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For graduate and upper-level undergraduate marketing research courses. For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. Hair et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques. In this seventh revision, the organization of the chapter... MORE
| Introduction | |
| Introduction | |
| Preparing For a MV Analysis | |
| Examining Your Data | |
| Factor Analysis | |
| Dependence Techniques | |
| Multiple Regression Analysis | |
| Multiple Discriminant Analysis and Logistic Regression | |
| Multivariate Analysis of Variance | |
| Conjoint Analysis | |
| Interdependence Techniques | ... MORE|
| Cluster Analysis | |
| Multidimensional Scaling and Correspondence Analysis | |
| Moving Beyond the Basic Techniques | |
| Structural Equation Modeling: Overview | |
| Appendix ndash; SEM | |
| CFA: Confirmatory Factor Analysis | |
| Appendix ndash; CFA | |
| SEM: Testing A Structural Model | |
| Appendix ndash; Sem | |
| Basic Stats | |
| Table of Contents provided by Publisher. All Rights Reserved. |
