The title, Modern Principles, refers to a progressive approach to economic modeling and applications that allows for more realistic interpretation of today's world events.

Mirroring the authors' successful blog, the text eschews boxed features to focus on the writing behind compelling examples, key concepts, and applications.

An emphasis on incentives underscores how economics is about human behavior and how economics helps us understand why we do what we do (in other words, the decisions we make in the face of incentives in the real world). Covers of the franchise titles feature multiple hands to emphasize the power of the Invisible Hand, a key economic concept that refers to the power of incentives (and was coined by Adam Smith).

Also Available: Updated 4th Edition

1. The Big Ideas
2. The Power of Trade and Comparative Advantage
3. Supply and Demand
4. Equilibrium: How Supply and Demand Determine Prices
5. Elasticity and its Applications
6. Taxes and Subsidies
7. The Price System: Signals, Speculation and Prediction
8. Price Ceilings and Price Floors
9. International Trade
10. Externalities: When the Price Is Not Right
11. Costs and Profit Maximization Under Competition
12. Competition and the Invisible Hand
13. Monopoly
14. Price Discrimination and Pricing Strategy
15. Oligopoly and Game Theory
16. The Economics of Network Goods: Competing for Monopoly
17. Monopolistic Competition and Advertising
18. Labor Markets
19. Public Goods and the Tragedy of the Commons
20. Political Economy and Public Choice
21. Economics, Ethics and Public Policy
22. Managing Incentives 
23. Stock Markets and Personal Finance
24. Asymmetric Information
25. Consumer Choice