This book provides a comprehensive, flexible approach to the basic skills of business management with an emphasis on skills and applications. It presents traditional concepts, important contemporary issues, and timeless insights into applying management know-howall toward the goal of achieving organizational success. Built around the concept of "Core Plus" - a core of chapters covered in most courses, surrounded by a rich selection of optional chapters - enabling flexibility in the way the text is used.Management History, Operations Management, Information Technology in Management, and Creativity and Innovation in Management.For managers at all levels.