The Mobile Marketing Handbook; A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campai...
ISBN: 9780910965903 | 0910965900
Edition: 2ndFormat: Trade Paper
Publisher: Information Today, Inc.
Pub. Date: 1/3/2012
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Focusing on a concept that is rapidly integrating into the daily lives of consumers--locally, nationally, and globally--this handbook presents a detailed examination of mobile marketing. Based on 20 years of experience in the field, this reference proves that this cost-effective strategy can be used successfully by businesses of any size. Beginning with a simple test to determine a firm's readiness to go mobile, this guide also includes preliminary questions, an accessible program for creating a dynamic campaign, advice on how to avoid making c... MORE
Kim Dushinski is the founder of Mobile Marketing Profits, a marketing firm that provides mobile marketing training to corporations, marketing professionals, and entrepreneurs. She lives in Lakewood, Colorado.
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